GF Victoria joins the ITH Hotel Technology Institute

GF Victoria and ITH seal an agreement to promote innovation and digital transformation in the hotel establishment

GF Victoria has signed a strategic agreement with the Instituto Tecnológico Hotelero (ITH) to implement new technologies and promote innovation and digital transformation in its facilities. This agreement reinforces the commitment to a more efficient and sustainable management model, adapting to the demands of the current market.

"We have joined forces with ITH to carry out an innovation and digitalisation project," says Gustavo Hernández, director of GF Victoria. "At GF Victoria, we have always been committed to quality and excellence in service. With this alliance, we are not only improving our operational efficiency, but we will also offer a more enriching and personalised experience to our guests."

For his part, Álvaro Carrillo de Albornoz pointed out that this alliance is a significant step for the advancement of the hotel industry in Spain. “The adoption of new technologies and digital transformation are crucial to maintaining competitiveness and responding to new market demands.”