GF Hotels donates 8,200 euros to animal welfare through its Green Stay initiative
The Neotrópico Foundation and the Tierra Blanca Animal Protection Center receive 5% of sales made through the hotel chain's website
GF Hoteles reaffirms its commitment to responsible tourism and sustainability with the success of its Green Stay initiative, which has managed to raise 8,200 euros for causes dedicated to species conservation and animal welfare.
From November 29 to December 1, the hotel group pledged 5% of sales made through its website to support the Neotrópico Foundation, which works to rescue and conserve endangered species, and the Tierra Blanca Animal Protection Centre, which focuses on caring for and promoting responsible adoptions. The 4,100 euros raised for each organisation is equivalent to 2,050 kilograms of feed intended to guarantee the well-being of the animals in their care.
At the donation presentation ceremony, GF Hoteles' Sales and Marketing Director, Sandra Herrera, highlighted the success of this campaign: "This initiative is a great example of social sustainability as it has the real support of our guests, who are also aware of the importance of animal welfare."
The Green Stay campaign is part of the actions of the 2024-2028 Sustainability Strategy 'Be Green Life', which seeks to integrate sustainable practices and generate a positive impact on the community.